VR / ARVideo

Creating Immersive Digital Experiences

A featured project bringing Hidden's immersive VR and AR work to life — from concept through to fully realised virtual environments and interactive installations.

The Results

A considered, scalable outcome that improved consistency, simplified decision-making and gave Hidden a foundation to build on going forward. The finished immersive experiences, websites and digital content helped simplify complex engineering concepts for a global audience.

VR / AR
Hidden — ABB Way Finance Transformation Program VR experience
Hidden — ABB Formula E virtual event experience
Hidden — medical data visualisation AR experience
Explaining ABB's Complex OCTOPUS System
ABB Tower Crane
ABB MOSE
ABB Ability
Let's create a green world
ABB Way Finance Transformation Programme

What I Did

From early research through to launch, here's the process used to take Hidden's project from concept to a finished, real-world result.

Research & Discovery

I unpacked complex briefs and technical subject matter before defining the right creative approach.

Trends & Best Practice

I referenced contemporary film, 3D and immersive work to set the production benchmark.

Stakeholder & User Input

I worked directly with client teams to turn specialist knowledge into clear communication goals.

Structure & Planning

I broke each production into scripts, storyboards, assets, approvals and delivery stages.

Wireframes & Concepts

I sketched story structures and visual concepts before specialist production began.

Testing & Validation

I reviewed concepts and work-in-progress with clients early to prevent costly late-stage changes.

High-Fidelity Design

I helped drive polished visual execution across 3D, motion, web and immersive outputs.

Quality & Refinement

I coordinated review rounds across teams, checking accuracy, finish and consistency.

Launch & Rollout

I managed final delivery across the formats and platforms required by each client.

The Situation

Hidden came to Satch needing an experience that could scale across every touchpoint, backed by a design system built to last. The project involved highly technical subject matter across multiple stakeholders, balancing premium visual expectations against tight deadlines and strict budgets while keeping consistency across every output.

The Results