Satch — Highbank & Alderbank

The Results

I delivered two complete premium brands supported by high-end brochures, websites and immersive marketing experiences.

What I Did

Created both brands

Designed both brands from the ground up, including logos, websites, brochures, brand guidelines and supporting marketing material. Developed a visual direction inspired by Art Deco typography and premium Farrow & Ball colour palettes.

Competitor Research

I reviewed premium property marketing to understand the visual expectations of the target market.

Mood Boards

I explored Art Deco references, architecture and luxury editorial cues for both developments.

Brand Concepts

I created separate identities that felt individual while still belonging to the same developer.

Typography

I selected type with an elegant architectural character suited to high-end residential marketing.

Colour Palettes

I used premium Farrow & Ball-inspired tones to give each scheme its own atmosphere.

Brand Guidelines

I defined consistent rules so both identities could be applied confidently across every touchpoint.

Brochure Design

I created high-end sales literature combining property imagery, plans and development storytelling.

Website Design

I carried each identity into responsive digital experiences for prospective buyers.

VR Walkthroughs

I supported immersive property presentations that helped audiences experience the developments before completion.

The Situation

An architectural practice needed premium branding and marketing material for two luxury residential developments in one of Manchester's most desirable areas.

!There was no existing branding to build from
!The challenge was to create two separate premium identities
!Both developments needed positioning for the luxury market
!Consistency had to carry across print and digital
!The visual language needed to feel distinctive but related

Luxury Property Branding