HACIENDA RESPONSIVE WEBSITE
Web Design
A digital revival of the historic nightclub, now an online hub featuring its history, news, upcoming events, and merchandise. Led the initiative end-to-end, managing the project and budget while preserving the cultural significance of this iconic Manchester venue.
Historic BrandE-commerceEvent ManagementCultural Heritage
Challenge
- Balancing historical authenticity with modern functionality
- Managing complex stakeholder expectations
- Creating engaging content for diverse audience segments
Solution
Cultural Research
Researched the rich history and cultural impact of The Haçienda to inform design decisions.
Brand Revival Strategy
Developed strategy to modernize the brand while respecting its historical significance.
E-commerce Integration
Designed and integrated e-commerce functionality for merchandise and event tickets.
Outcome
- Successfully revived iconic brand for digital age
- Increased merchandise sales and event attendance
- Preserved cultural heritage through digital storytelling