BrandingEthical Salon Branding
I created a colourful, ethical and family-friendly identity for a West Didsbury salon.
BrandingI created a colourful, ethical and family-friendly identity for a West Didsbury salon.
I created an identity that remained in use for many years and helped AmySha establish a recognisable presence in the local area.
Developed a distinctive identity for AmySha, an ethical family salon in West Didsbury. Based the visual direction around the owner's love of primary colours and Russian dolls, creating a warm and memorable brand designed to appeal to adults and children alike.
I defined the salon’s audience, values and the friendly personality the identity needed.
I reviewed local salon branding to identify opportunities for a more distinctive position.
I explored colour, character and visual references around family, ethics and warmth.
I developed routes inspired by Russian dolls without making the brand feel childish.
I balanced bold primary colours to create energy while retaining a professional feel.
I created a playful visual language that could appeal to adults and children.
I evolved the strongest route into a consistent system for everyday use.
I extended the identity across the practical materials needed to launch the salon.
AmySha needed a welcoming identity for an ethical salon designed for whole families, including children, in West Didsbury.
