Satch — CATAX

The Results

I created a memorable identity centred around the idea of discovering hidden value. The brand continues to be used today.

Developed the complete Catax identity, including branding, website, design system, business stationery, brand guidelines and supporting animations.

I reviewed the market to find a more modern and ownable position for Catax.

I explored visual routes around discovery, hidden value and specialist expertise.

I developed identity ideas that could express the idea of uncovering opportunity.

I evolved the strongest direction into a distinctive and usable visual identity.

I created reusable rules and components to keep future digital work consistent.

I documented how the identity should be applied across print and digital channels.

I translated the new brand into a clearer, more contemporary online presence.

I added motion to help the identity communicate with more energy across digital content.

Catax needed a more modern identity that better reflected its approach to helping businesses uncover hidden research and development opportunities.