I produced a working series of AI-generated animated banner concepts and presented them to the client through a Figma prototype. The client was extremely happy with the outcome and the project successfully demonstrated what could be achieved with the technology.
PGA Tour
BoxingI was approached by bet365 to explore whether AI could be used to create animated video banners. The project was an experimental prototype rather than a live campaign, allowing me to test what was possible with emerging generative tools.
I tested emerging generative tools to find a practical route from concept to motion.
I built campaign-ready visual starting points around the sports concepts being explored.
I turned static concepts into short motion pieces suitable for digital banner formats.
I iterated prompts, timing and sequences to improve consistency across generated footage.
I placed the motion concepts into realistic layouts so the client could assess them in context.
I demonstrated the workflow, creative potential and limitations of the prototype to the client.
I was asked to explore a new approach to producing animated digital advertising. The goal was not to launch a finished campaign, but to see whether generative AI could create convincing creative assets that could potentially be used in this type of environment.
